To adapt the rapid economic and social development of the Guangdong-Hong Kong-Macao Greater Bay Area, China and the wider world, the business school upholds a high-quality, practical-based applied sciences education model.

The business school has a group of international faculty and offers major-related modules in the language of English. The module teaching of the school is on the basis of the sophisticated business curriculum setting, talent cultivation concept equipped by other top-tier worldwide applied sciences universities. With a strong focus on hands-on and industry-oriented education, various exchange programmes as well as university-enterprise collaboration, the school is committed to educating students to become the next generation of leaders mastering with business intellectual intensity and professional practical capabilities.