October 30, 2022, Business School Forum: Management World Series 1 - Enterprise Strategy Management: implementation and exploration was successfully held in Room 116, C5 Public Building. The forum was hosted by Regina Fang-Ying Lin, Associate Professor of Business School. Associate Professor Huang Haixuan, director of Career Guidance Center, and Associate Professor Cheng Yun of Business School were invited to exchange views during this seminar. The invited guests are senior experts from Red Sea HR Group: Ms. Sheng Rong, General manager of Shenzhen Red Sea HR Co., LTD., Mr. Hao Yuefeng, general manager of Guangzhou Red Sea HR Group Zhixin Center, Ms. Tan Mengzhu, Operations director of Guangzhou Red Sea Cloud Computing Co., LTD., Ms. Chen Qiwen, senior expert, Ms. Ou Yingsi, principal of Dongguan Hongri Vocational Training School. The lecture was attended by IB students from the school of Business, Grade 20 and Grade 22. A capacity crowd at the hall and popular with students.

Figure 1: Enterprise Strategy Management: implementation and exploration

From 8:30 to 10:00, Ms. Sheng Rong delivered a speech about the implementation and exploration of enterprise strategic management. Starting from the "definition and significance of strategy", Ms. Sheng interpreted strategy in enterprises and introduced the importance of strategy through vivid examples. At the same time, through the introduction of the strategic map, Ms. Sheng shared how the aspects of human resource management, financial management and marketing management supported the development of the company's strategy as functional strategies. She also shared the strategic analysis of important time points in the company's development in the past 20 years, the upgrading and adjustment of the formulation, and the adjustment process of the new strategy under the COVID-19 pandemic, which aroused the students' thinking. The students listened carefully and were enthusiastic. Dozens of students actively asked questions. General Sheng answered them patiently.

Figure 2: Dozens of students actively asked questions

10:20-11:50, Ms. Tan Mengzhu introduced the transformation of human resource management, analyzed the pain points in the process of digital transformation, and made the analysis of solutions around the theme of digital transformation trend and actual combat. Ms. Chen Qiwen introduced the value of digitalization of human resources from a professional perspective through digital examples, and showed the digital platform of Red Sea Cloud visualization and intelligent talent search tools. Ms. Chen also introduced the whole life cycle management of talents, and showed the intelligent management method.

Figure 3. Enterprise Digital transformation trend and actual combat (system demonstration)

14:00-15:30, Mr. Hao Yuefeng introduced the practical application of digital recruitment in enterprises from the perspective of unemployment of college graduates, focusing on the theme of the application of digital recruitment in enterprises. Taking short video operation as an example, Mr. Hao introduced the role of short video recruitment at present, and described the application of Red Sea Zhipin in enterprises, as well as the specific development and innovation of Red Sea in the field of Zhipin live streaming, which greatly enriched the students' vision. 

Figure 4. The application practice of digital recruitment in enterprises

From 15:50 to 17:20, Ms. Ou Yingsi introduced the application practice of digital training in enterprises, and President Ou introduced various forms of digital training. At the same time, through the comparison between online training and offline training, the advantages of digital training were highlighted and the significance of digital training for enterprise training was explained. At the same time, the function and application practice of Red Sea Cloud classroom were introduced in detail to the students, which inspired the students' thinking. 

Figure 5. The application practice of digital training in enterprises

With the full support of all the guests and the vote of nearly all students in favor of holding the forum on the weekend, the Business School Forum: Management World Series 1 - Enterprise Strategy Management: implementation and exploration came to an end with applause. After the meeting, the guest speakers still patiently answered questions for the students. Students have benefited a lot and they shared their gratitude to the school, teachers as well as all the guests.

Figure 6. Guest speakers answered questions one by one for the students after the forum

Figure: Regina Fang-Ying Lin

Text: Jianning Yu

Proof: Liu Ying