The business era of the 21st century is the business era of big data. As an important production factor in the era of intelligent business, big data has important strategic significance for enterprise transformation. So, how is big data applied in sales, finance, human resources, production and other functional departments? In terms of this topic, the Business School invited Dr. Fu Shiwei from Kingdee Software (China) Co., Ltd to have an in-depth discussion with students on the theme of “application and development trend of big data in enterprises”.

The course started from four aspects: the basic concept of big data, the application of big data in enterprises, the development of big data and how to face big data. In view of the application of big data in enterprises, Dr. Fu started the topic on how to select suppliers of enterprises through big data. Students actively interacted, and thought about how big data could analyze the advantages and disadvantages of suppliers through algorithms and make decisions. Taking the key points on the analysis and application of marketing big data from Jiang Nanchun, founder of Focus Media, as a case, how big data measures the performance of marketing strategies was also shared.

In addition, the application of big data in procurement, inventory management, production, quality control, research and development were also analyzed in the course.

Finally, Dr. Fu looked forward to the trend of big data in the digital and intelligent transformation, and hoped that students can prepare well for the career development in the era of big data in the future.

Drafted and photo by Lucy (王云霞) / Business School

Edited and translated by Daisy (林佳岱) / Business School